Ivory, carved organic waves

Serein Rug

Hand-tufted New Zealand wool with silk and nylon. The wave pattern is carved into the pile, so it shows as light and shadow rather than colour.

Hand-tufted
New Zealand wool blend
Carved pile 0.5–1.5 cm
Designed in Switzerland

Two pieces in the basket: 5% off from CHF 300, 7% from 500, 10% from 900. Applied at checkout, no code.

In a room, to scale

Drawn against a 220 cm sofa, a 110 x 60 cm coffee table and an 80 cm chair. Tap another size to compare.

Send us the room measurements and we will tell you which size to take. Usually the same day.

Details

An ivory rug with soft, organic waves carved into the pile. The pattern is cut, not printed, so it reads as light and shadow — barely there at midday, clearly drawn when the sun comes in low.

Hand-tufted from New Zealand wool with silk and nylon, on a jute and cotton backing. Pile height 0.5 – 1.5 cm: dense enough to feel soft underfoot, low enough that a door still clears it.

Three sizes. 200 × 300 cm for a two-seater with the front legs on the rug. 250 × 350 cm for a corner sofa in a normal Swiss living room. 300 × 400 cm when the sofa, the chair and the coffee table should all stand on it.

Delivered rolled, anywhere in Switzerland, in about two weeks. Give it a day or two to lie flat.

Materials

New Zealand wool, silk and nylon Backing: jute and cotton Hand-tufted Pile height 0.5 – 1.5 cm

Made in: China

Delivery & returns

Delivered rolled to your door anywhere in Switzerland. Free from CHF 1'500. Carried into the room and unrolled for you from CHF 99.

Packages: 1
Assembly: None. Unroll and let it settle for a day or two.

Vacuum without the beater bar, following the direction of the pile. Blot spills straight away with a clean, dry cloth, working from the outside in. Do not rub. A little loose fibre in the first weeks is normal for a tufted rug and stops on its own. For anything more than a spill, use a professional rug cleaner rather than a wet vacuum.

Warranty

Two years, in line with Swiss statutory warranty. Covered: faults in the tufting, the backing and the bound edge. Not covered: normal wear, flattening under furniture legs, and fading in direct sunlight. Write to us through the contact form with your order number and a photo, and we will sort it out.

Good to know

Will it fit through my door?

Each module ships in its own package. Package dimensions: Rolled, approx. 300 × 30 × 30 cm. A standard 80 cm door is sufficient.

Does assembly require tools?

None. Unroll and let it settle for a day or two.

What if it arrives damaged?

Inspect the delivery before signing. If anything is wrong, photograph it and contact client services within 48 hours — we will arrange a replacement part, a replacement or a return.

Can I return it?

Yes. See our returns page for the return window and the procedure for oversized items.

How do I clean it?

Vacuum without the beater bar, following the direction of the pile. Blot spills straight away with a clean, dry cloth, working from the outside in. Do not rub. A little loose fibre in the first weeks is normal for a tufted rug and stops on its own. For anything more than a spill, use a professional rug cleaner rather than a wet vacuum.

Can I order fabric samples?

Fabric samples will be available shortly. Contact client services in the meantime.

Serein Rug in a panelled room with a marble fireplace and a round wooden coffee table

Placing it

Two rules and you are done.

Leave 20 to 30 cm of bare floor between the rug and the wall. A rug that runs wall to wall reads as carpet, not as a rug, and the room loses its edges.

Then take the size where at least the front legs of every seat stand on it. Furniture floating off the edge is what makes a living room look unfinished, and it is the single most common mistake with rugs.

Under a dining table the rule changes: add 60 cm on every side so the chairs stay on the rug when they are pulled out.

How to measure a room

Specification

Every measurement

New Zealand wool, silk and nylon Backing: jute and cotton Hand-tufted Pile height 0.5 – 1.5 cm

How to measure a room

Package dimensions: Rolled, approx. 300 × 30 × 30 cm
Packages: 1
Assembly: None. Unroll and let it settle for a day or two.
Made in: China

What we commit to

No reviews yet. Here is what we put in writing instead.

The shop is new, so there is nothing to quote and we will not invent anything. These four are checkable, and they are the ones that actually carry the risk of buying a rug you have not stood on.

30
days to change your mind
Collection included. If the size is wrong or the colour reads differently at home, we arrange the pickup. You do not have to find a courier or keep the packaging.
Returns
2
weeks to your door
Anywhere in Switzerland. If a date is going to slip, you hear it from us before it passes, not after.
Delivery
0
invented discounts
No countdown timers and no permanent sale. Where a price has come down, the higher price is the one we actually charged before.
Our price promise
1
person answers, in Switzerland
Client services is reachable Monday to Friday, 9 to 17. Send a photo of the room and you get a size recommendation back, usually the same day.
Ask a question

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