The Language of Wool

Wool is the only fibre on a floor that is doing three jobs at once. It insulates, it absorbs sound, and it holds light in a way that synthetic surfaces do not. A wool pile scatters light instead of bouncing it, which is why a wool rug looks slightly different from every position in a room, and why photographs of one never quite match the thing itself.

Why New Zealand wool

Our rugs are made from New Zealand wool blended with silk and nylon. The wool carries the body and the resilience: it springs back after a chair has stood on it, and it takes dye without going flat. The silk sits on the surface and catches light. The nylon is there for wear, in the places a rug is walked on rather than looked at.

None of those three fibres would be enough alone. Pure silk would not survive a hallway. Pure nylon would never look like this.

Shedding is not a fault. It is a tufted rug finishing itself.

What wool does in the first weeks

A new hand-tufted rug releases loose fibre. It is the short ends left in the pile during tufting working their way out, and it stops on its own. Vacuum gently, with the beater bar off, in the direction of the pile, and the rug settles.

It will also flatten under furniture legs and lighten in direct sun. Both are normal, both are visible, and neither is a manufacturing fault. We say so on every product page rather than in a paragraph nobody reads at the end of a warranty.

Care, in one line

Vacuum without the beater bar. Blot spills straight away with a dry cloth, working from the outside in, and never rub. Anything larger than a spill belongs to a professional rug cleaner rather than a wet vacuum.

That is the whole of it. Wool is forgiving, as long as it is not scrubbed.